When you’re hearing this (if you’re a dedicated through and through listener and listening in the first week of release ha!) I shall be on the part of my business I find the MOST fun. Our Mentorship retreat.
We work hard and we really get stuff done, our sessions are hugely practical, you leave with tangible things like all your content planned out, your product suite mapped for the next 6-12 months, complete clarity over where your focus lies and you’ll be DOING things while you’re still there. BUT, we play hard too on these retreats and I absolutely love them. We have a 3 course meal every evening, relax over a glass or two of vino and then hop in the hot tub en masse where all the best chats happen whilst looking up at the stars.
Maybe a little karaoke thrown in for good measure too.
Business doesn’t have to be serious all the time. It’s something that’s been plonked into our psyche by society, hustle and grind culture and what we may have seen via our parents growing up.
Things are so serious in the business world but they really don’t have to be.
Nothing changes until something changes, right?
Just take working from home as an example. Things can change!
You can change them. It’s YOUR business.
So let’s see how we can inject a little lightness and fun back into business shall we?
Here’s the thing, when you follow your joy everything feels easier. Lighter. You can bring that into so many areas too. Allowing yourself to experiment with your own launches. Making sure that it’s going to be something fun for you to run rather than feeling like it’s a massive chore. What might that look like for you?
Same with social media. I LOVE reels and stories on Instagram AND I’ve just joined the darkside (Tiktok) and actually i’m having fun. I love stickers on Instagram stories to inject a little Fran style silliness in. I love reels for their creativity and how you can really show your personality and humour.
What could work for you? How could you make it more fun for you AND your audience?
Something else I’d love for you to think about. What if you allowed yourself the belief that business can be fun. Allow yourself to go there. Maybe do this as a little visualisation and see what comes up for you. What does it look like to have fun in your business? What would you love to do but haven’t allowed yourself to see the possibilities? Do you want to add products perhaps?
Think about how launches could be fun for you. What would you really enjoy doing? Maybe you love a challenge style launch? Maybe you really want to allow yourself to experiment and mix it up and just see what happens.
How can you get your audience involved and have fun WITH them?
Bring your personality out more. What makes you YOU is what people will love about you. So bring out your quirks! If you’re obsessed with dogs, bring that in. If you have an obsession with Disney, bring that in. What are your quirks and how could you allow them to let your audience in on your fun side whilst having fun yourself?
Take the time to do something fun or to make your inner child happy, every day.
On the subject of bringing fun into your business, think about your business model too. How much of it ‘sparks joy’ so to speak?
What business model might feel the most fun for you? Is it all about people and the connection you can have with them? Is it about in person? Is it about luxury? Is it about a product?
A business model I personally always look at and think would be super fun is subscription boxes. You basically get to spend time shopping for awesome things to send to your customers to spark joy for them on a monthly basis.
Think of it as happy post.
Most of the things we get through the post these days are bills, or things we know are coming. Subscription boxes are a surprise each month.
The first one I subscribed to was Birchbox where I’d get a load of beauty products to try each month and I was obsessed with the box designs too.
I subscribed to that for years (I only stopped when I really didn’t have any more room for more lipsticks or mini mascaras.)
So much joy clearly went into creating each box and I got the joy of opening it every month too.
Also, as a business model it’s great if you hate things like going live because the box can be a brand in its own right so you don’t have to be the ‘face’ of it. Which also means it will eventually become a sellable asset too.
My friend Lauren Prentice started The Business Box in lockdown and also runs Nutritional Ninjas, a baking box for kiddos. She is the absolute Queen of subscription boxes owning several different businesses, and adding a couple more shortly.
I’ve watched her launch these from scratch and the growth has been bonkers.
She only launched them 18 months ago and has already grown them to over 1000 subscribers and multi-six figure businesses.
She’s hosting a free 4-day challenge “Subscription Boxes Unboxed ” from the 27th of June 2022 to show you step by step how to launch your own subscription box so if this sounds like it might be a great way for you to inject a little fun into your business then get involved. You can head to https://bit.ly/subsboxchallenge and get yourself signed up.
I’m thinking of launching one with a friend of mine so I’ll be keeping my eye on it too.
Thinking of doing something fun is also why I want to do it with my friend. And also why I love working with Dawni and Abi in The Mentorship.
It’s an added layer of fun so that’s an extra bonus way to add fun into your business to think about.
So. It’s time to let go of the archaic idea that business should be hard and you’re not meant to enjoy it and it’s not fun. You get to change the game. It’s your business. It gets to be fun and playful.
Fran Excell, Success Mindset Mentor at www.franexcell.com – Helping Business Owners & Executives Overcome Stress & Self Sabotage so they can get back their time, get off the emotional rollercoaster and feel more in control.
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